On September 12, PICO global marketing sales team visited ChanghongIT to carry out strategic cooperation negotiations, and senior leaders of both sides attended the meeting to discuss the regional expansion of retail products, further deepen business cooperation, improve market share, and provide more customers with high-quality products and services.
At the meeting, the marketing and sales director of PICO introduced the development overview and planning of PICO's market, products and content ecology, as well as the common growth course of both sides, and fully affirmed the achievements of ChanghongIT. The business leader of ChanghongIT focused on the company's strategic layout, the regional expansion strategy and cooperation propositions of PICO products in the Chinese market, and highly appreciated the innovative PICO products that drove the leap-forward development of the domestic XR market and experienced excellence.
PICO is the world's leading XR brand with independent innovation, R & D and manufacturing capabilities, committed to "create new connections for users, expand life experience, release unlimited potential", and continue to improve product hardware configuration, audio-visual effects and virtual interactive experience, to create a more immersive and real XR experience for users around the world. Mature products and price advantages, attracting a large number of consumer customers, product sales in the global and Chinese market to maintain a leading. In particular, PICO4 products are refreshing in terms of functional design and scene shaping, which has laid a solid foundation for the expansion of the Chinese market and won high praise.
Since the introduction of PICO products in 2020, ChanghongIT has been 4 years, and its sales performance has grown steadily, becoming the leader and important strategic partner of PICO's domestic industry end product sales. In the past cooperation, ChanghongIT and PICO regularly held closed-door product meetings, industry communication meetings, and dealer conferences, focusing on the application and development of commercial virtual reality technology, and conducted in-depth discussions and exchanges with partners on the future development trend of XR industry, so as to enhance the innovation ability and business value of enterprises through the application of XR technology. While providing a good industry exchange platform for partners, it also meets the diversified business needs of different types of customers.
In the past two years, ChanghongIT has taken XR business as an important development direction and accelerated the technical layout and business development. As an outstanding digital intelligence integrated service provider in the new era, ChanghongIT focuses on solution integration and integrated delivery, intelligent connection with PICO and other brand manufacturers, customer demand-oriented, integration of XR resources, to create professional product portfolio solutions. By virtue of its own digital intelligence core competence advantages, empower partners in the regional ecological construction, comprehensive service plan, new marketing and other aspects to promote the efficient operation of the online system through online promotion, store operation services, etc., to become digital intelligent value partners. In the process of service, we have accumulated a wealth of enterprise-level overall solutions, consumer retail capabilities, online marketing capabilities, and the ability to independently solve technical and after-sales problems.
Through this meeting, the two sides reached a consensus on the future development direction, will give full play to their respective advantages, continue to collaborate on innovation, close cooperation, and create higher industry value.
With the promotion and continuous expansion of business, ChanghongIT will continue to make stable and long-term resource allocation in PICO product line, and make value entry in the direction of strategic partnership, which is highly consistent with PICO's current practical actions in the XR business field, forming a strong force, based on rich market resources, broad sales channels and professional service advantages. Continue to innovate business models, do a good job in the coverage and transformation of distribution breadth to distribution depth, and reach a broader marketing path and scale. Through multi-party cooperation, more sales scenarios will be incubated, more development opportunities will be derived, and a win-win situation will be achieved.
We believe that through the joint efforts of both parties, we can better enhance the competitiveness and innovation ability of PICO's retail product market, bring more high-quality products and services to customers, and highly enhance the quality of customer life experience.
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